Coughs, Colds and Winter Protection

Colds and coughs are one of the most common illnesses in the world, with the average person succumbing to a cold or cough 2-3 times a year, with each episode lasting approximately one week.

While the cold virus can be transmitted through the air, most of the time we get it through our hands by touching an infected doorknob, surface etc and then we touch our nose, mouth or eyes.  The virus then travels to the mucous at the back of the nose and throat where it infects cells and begins to multiply.

Cold Treatment
There are more than 120 different viral strains of the cold virus, with new strains emerging every year.  This has made it almost impossible for scientists to develop a targeted cure. Treatment tends to take two forms:

• Suppressing symptoms with medicinal actives.
• Improving the body's natural immune system with vitamins and supplements.

Now there is a third treatment - physical removal.  Vicks First Defence removes the virus from the back of the nose and throat by trapping, disarming and working with the body to remove the cold virus before it has a chance to spread and develop.

Visit your local FreshChoice Supermarket and check out the extensive Vicks range instore.

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