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SOBA (Society Of Beer Advocates) have announced their picks for the best beer retailers in the country and two FreshChoice stores came out on top in their respective regions for the best off licence category. FreshChoice Parklands won the award for the Canterbury area and FreshChoice Richmond was the winner for the Nelson region. To top it off, FreshChoice Merivale was also awarded the prize for 2nd equal in the Canterbury region.

According to SOBA; the awards are intended to recognize, reward and encourage those who are providing excellent products and services to the beer community and industry. The results are based on voting by the SOBA membership, all of whom are beer enthusiasts and many who are employed in the industry.

SOBA is a consumer-based organisation with a mission to educate, promote, and advocate for the appreciation of, and access to, a diverse range of quality beer.

FreshChoice are thrilled to be recognized, well done to the stores and teams involved!

For more information click here.