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It was quite a Blue Do for supermarket shoppers in Omokoroa. The local FreshChoice team swapped their green uniforms for blue wigs and tutus, as they jumped at the opportunity to support the Prostate Cancer Foundation's Blue September appeal.

FreshChoice Omokoroa local owner Steve Ling has encouraged his team to get behind the event in attempt to increase awareness of the disease.

"It's incredible to think that 600 men die from Prostate Cancer every year in New Zealand, that's a lot of fathers, sons, brothers, grandfathers—gone! Every word spread or cent donated all adds up to help bring these numbers down."

Blue September is the Prostate Cancer Foundation's national awareness campaign and a key fundraiser for the great work the charity does. Customers can support the campaign by donating at the checkout at FreshChoice Omokoroa or at any FreshChoice nationwide.

To find our more about Blue September, visit